The five components of Web Development

3. Visual Design

Visual Design encompasses the characteristics that make a web site usable, engaging, and memorable to the visitor.

Web design is a complex multi-disciplined group of tasks which range from technical considerations (such as choice of coding in which to implement a site), through the organizational requirements of a business (encompassing security and file access issues for instance) and on to the aesthetic requirements (such as the need to follow a set of style guides).

In implementing a successful website then we have a whole host of considerations and development stages to take on board. As freelance developers we need to wear many hats in succession. Some of them may not fit:-) but we can do the best we can to include them.

So it is too with visual design Visual design. This also has many facets and I have brought together some of the major one's below. One again this list is just small a sample of visual component considerations within a web site. I think I have though targeted the 'big players' and given a flavour of the whole process.

Company/Owner/Site Analysis

  • Clarify the Owner/Organisation's Goals
  • Identify the Target Audience
  • Identify Target Audience Goals
  • Requirements Gathering from the client
  • Determine Site Constraints
  • Determine Site Content
  • Define Site Architecture

Page Layout

  • Technical Considerations
  • Usability Considerations
  • Aesthetic Issues
  • Storyboarding: Sketching the Layout
  • Page Layout and Accessibility
  • User Interface Evaluation

Color

  • Color Theory
  • Defining Colors for the Web
  • Choosing a Color Scheme
  • Color and Accessibility

Graphics

  • Principles and Terminology
  • Image Formats for the Web
  • Acquiring Images
  • Creating and Editing Images
  • Background Images
  • Hints on Working with Graphics
  • Animation
  • Graphics and Accessibility

Typography

  • Typography Basics
  • HTML / XHTML Text
  • Graphic Text
  • Text and Accessibility
 
 
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