4. Content

Content is why visitors seek out a web site in the first place. It's why they stay once they get there, and its also why they return to a site. Content is paramount; if a site does not have good content, it will not have visitors.

Again as the scope of this article is limited, we can merely list the tools used in developing content for a website. These tools are of many forms and for different purposes. Just a few of these tools are:

• Information Architecture Analysis
• IA Implementation
• Usability Factors
• Visual Design
• Interaction Design
• Web Accessibility
• Branding - Creating an Identity